As a corporate executive, you understand the basic role of the communications function in presenting your company’s messages to external stakeholders. However, you may not fully appreciate the role of the communications function as it operates internally. Consistently high-performing companies recognize the internal communications function as pivotal to implementing senior management’s messages throughout the human resources, marketing, training and information systems functions. In other words, the communications function touches on all aspects of the business, and thus requires a strategic investment in creating and developing a coherent communications team.

Here are the eight steps to building a high-performance team:

1. Know the cost of a bad hire.
2. Hire for core competencies.
3. Identify strategic thinkers.
4. Build your team.
5. Set up key indicators for communications.
6. Coach into new shoes.
7. Conduct a communications audit.
8. Get your plan on target with realistic expectations.

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